Working closely with the social listening team, JRRT translated market insights and audience sentiment into clear content themes for social. He led the monthly content calendar and collaborated with the creative team to bring it to life. User-generated content was a key focus, helping show the US audience that Polestar was actively present on the ground in the States. Due to channel restrictions, content was focussed on Facebook.

During his time at Polestar, JRRT developed a new content format, utilizing conversations in Polestar Facebook groups to inspire Americans who are in the market for an electric vehicle to consider Polestar as their next car. As production capabilities in the market were limited, JRRT initiated a new way of working more closely with local retailers to coordinate content creation on a national level. The post below is a selection of the work JRRT was involved in.