For SEAT Netherlands, JRRT played a key role in the planning and execution of an influencer trip to Barcelona, designed to introduce two new models in a sunny, lifestyle-driven setting. He developed the overarching content strategy for the trip and translated this into clear, actionable influencer briefs, ensuring that each creator understood both the creative freedom and the brand guardrails. Throughout the weekend, he closely coordinated with the on-site content production team and the client, continuously optimising formats, angles and posting moments to maximise the overall output.

The resulting content had a strong family-oriented focus, tailored specifically to the Dutch market, and balanced aspirational travel visuals with practical, relatable use cases for the cars. In addition to the influencer trip, JRRT was involved in creating more generic brand content with UGC creators, ensuring continuity on SEAT NL’s social channels while a broader, long-term social strategy was still in development.