Samsung NL & BE
JRRT joined social agency GoSpooky as a creative and temporary team lead within the Samsung unit. In this role, he worked hands-on while also guiding the team, delivering a steady stream of content for YouTube, Instagram and TikTok. He was involved across the full process, from concept to final delivery, and wrote, produced, edited, and even starred in a recurring content series for Samsung’s Bespoke AI home appliances line. This series translated complex product features into clear, engaging and platform-native stories, tailored to both brand and audience.
Within the Samsung unit, JRRT helped structure the daily creative rhythm. The team held daily check-ins to discuss performance, spot emerging social trends and decide how to respond to them quickly and credibly. Content was reviewed collectively, with open feedback loops focused on sharpening ideas, strengthening edits and improving storytelling. Final decisions and sign-off towards the client sat with JRRT, ensuring both creative quality and brand consistency.
In response to Apple’s latest (and already outdated) release.
Coverage of games convention while promoting SSD product.
Old Dutch meme was trending again, found an appliance angle.
Bespoke AI home appliances influencer collaboration.